Love Fades in Japan: IPSOS Survey Reveals

The Japanese are currently the least satisfied nation globally when it comes to their romantic and sexual lives. A global survey by the French research organization IPSOS, titled “Valentine’s Day: Millennials Lead in Romantic and Sexual Satisfaction,“ reveals that South Koreans rank just behind the Japanese in experiencing a life devoid of love and sexuality.

According to a report by AFP, the emotionally detached lifestyles of the Japanese and Koreans are driving both nations into demographic crises. The populations of these countries are declining at an alarming rate, which both nations regard as a serious issue.

Ipsos, headquartered in Paris, recently conducted a survey on sexual and romantic relationships among people from 31 countries. The results, published this week, show that only 37% of Japanese respondents expressed satisfaction with their sexual lives.

Although slightly better than Japan, South Korea also shows widespread dissatisfaction with love and sexuality, with only 45% of respondents stating that they find fulfillment in their sexual lives.

In contrast, India and Mexico reported the highest satisfaction rates in the survey, with approximately 76% of people in both countries expressing contentment with their sexual and romantic lives.

In June, Japan’s Ministry of Health described the country’s birth rate as “critical.” The birth rate stood at just 1.2% last year, the lowest on record after eight consecutive years of decline.

Despite having a higher percentage of love-averse individuals, Japan still fares better than South Korea in terms of birth rate. South Korea currently holds the world’s lowest birth rate at only 0.72%.

The Ipsos survey also found that South Koreans reported the least satisfaction in sexual relationships with their partners or spouses, with the Japanese coming in second.

When asked how much love they feel in their lives, Japanese respondents ranked the lowest, with only 51% stating they experience love positively in their lives.

Ipsos attributes the Japanese personality as a key factor influencing their approach to love and sexuality. The report highlights that Japanese people are less likely to express emotions or show romantic gestures.

To address the current situation and increase the country’s population, the Japanese government launched a dating app earlier this year in Tokyo. Additionally, they announced various incentives and measures to encourage couples nationwide.